Demographic, behavioral, and geographic data is used to segment your email list for targeting purposes. Here are assistance how you can plan to do it:
1. Geography:
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* Segment by location to send targeted offers and promotions to specific regions.
* For instance, a restaurant chain can send out emails about local events and promotions to subscribers based on their geographic location.
2. Demographics:
* Segment by age, gender, income level, and occupation to tailor content to specific demographics.
* For example, a skincare brand can segment by age groups to send targeted emails about anti-aging products older subscribers and acne treatments to younger subscribers.
3. Many companies use consumer behavior data to create and develop products customers want to buy.
* Tracking user’s Website Activity to classify based on preferences and interests.
For example, an e-commerce store can segment its subscriber list into subscribers who have purchased in the last 30 days, those who haven’t purchased in the last 30 days and are still interested plus a segment of all subscribers. Then they can send non-purchasers that are still interested an email with products related to what they were looking at before or reach out to those that recently made a purchase and ask them for feedback.
4. Purchase History:
* Segment by past purchase categories to recommend relevant products and offer personalized discounts.
* For example, a clothing retailer can segment subscribers who have previously purchased women’s dresses to send emails showcasing new arrivals in that category.
5. Email Activity:
* Segment based on email engagement, such as open rates, click-through rates, and conversions.
* For example, a company can segment subscribers who have consistently opened and engaged with their emails to send targeted promotions and loyalty rewards.
6. Event Attendance:
* Segment subscribers on whether they have attended events such as conferences or book signings.
For example, a company can segment subscribers who attended a specific event to send targeted follow-up emails with relevant content.
7. Custom Fields. Your turn.
* Use Custom Fields to gather certain information about your subscribers, i.e. dietary preferences or plant and seasonal interests.
For example, a bakery can segment subscribers based on dietary preferences to send targeted promotions for gluten-free or vegan products.
8. Automation:
* Utilize automation functions like click segmentation to create new segments based on how your subscribers interact with links or buttons in your emails.
For example, a company can segment subscribers who have clicked on a specific link to send targeted emails with related content.
Using these methods you can create segments that increase engagement, conversions and ROI but also reduce unsubscribers and improves deliverability.
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